Popload Festival is an indie music festival held annually in São Paulo, Brazil.
I led the graphic design for the 2019 edition, working from May to November under tight deadlines.
The biggest challenge was delivering a consistent visual identity across a wide range of formats, from social media posts and digital ads to stage design, merchandise, and print materials, all within a fast-paced production schedule.
Based on Marcella Briotto’s artwork, I ensured visual coherence across every touchpoint while adapting each piece to its specific format and context.
My Role
- Graphic Design
When
- may 2019 - nov 2019
