Overview
As a freelance designer working directly with Spotify, I was periodically called to produce visual materials for the European and Latin American markets on tight turnarounds. With up to 48 hours to deliver, the work demanded speed, accuracy, and a strong command of the brand guidelines.
The challenge
Spotify would provide copy and creative direction, and I was responsible for adapting and producing the pieces across different formats, languages, and markets quickly and consistently. With high volume and short deadlines, there was no room for brand inconsistency or back-and-forth on fundamentals.
My role
Working independently and on demand, I adapted and created email campaigns and social media content localized for Latin American and European audiences, ensuring each piece respected Spotify’s brand standards while meeting the specific requirements of each market and format.
Deliverables
- Social media content
- Asset adaptation for multiple languages and markets
- Email campaigns
