Overview
GoRead was the third evolution of a brand I helped build from the ground up, following iba and iba clube, relaunched with a new name and identity to reflect a simpler, more generous proposition: unlimited access to all magazines in a single subscription, with no need to choose between plans or titles.
Having been part of the full journey gave me a deep understanding of the brand’s DNA, and when the marketing team brought a new concept and name to the table, I was solely responsible for developing the entire visual identity and applying it across all touchpoints over 1 to 2 years.
The challenge
A rebrand in the middle of an existing product’s life carries its own risks. The new identity needed to feel fresh and distinct from iba clube while still serving the same audience. With a simplified product offering, the design had to communicate openness and ease, reflecting the “read everything” promise of the new model.
My role
As the sole designer on the project, I developed the visual identity from the brand concept created by the marketing team, and applied it across the full range of product and marketing touchpoints: website and app UX/UI, social media, digital ad banners, and print materials.
Deliverables
- Visual identity development and application
- Website design and UX/UI
- App design and UX/UI
- Social media
- Digital ad banners
- Print materials
